Summit Outdoor Apparel
MarketingPromotions

Summit Outdoor Apparel

Seasonal discount promotion campaign and multi-channel creative assets for a local outdoor equipment and apparel store.

85% Clearance Rate in 10 Days · High Local Footfall
The Business Challenge

Obstacles & Bottlenecks Faced by Summit Apparel

Summit needed to clear end-of-season inventory to make physical floor room for incoming winter collections within a tight 2-week window.

Our Strategic Solution

How flyoo Delivered Practical Results

We planned and executed an urgent 2-week clearance promotion campaign, designing high-impact digital offer carousels, WhatsApp broadcast banners, and printed in-store discount tags.

Project Scope & Executed Milestones

Planned a strategic 2-week clearance promotion campaign with tiered discount thresholds
Designed web banners, social offer carousels, and promotional WhatsApp broadcast creatives
Structured persuasive copywriting highlighting time-limited stock urgency
Tracked coupon code redemptions at billing checkout to assess promotional efficacy
Commercial Outcome

Final Result & Impact

Highly successful local promotional campaign that helped Summit clear over 85% of their remaining seasonal inventory in just 10 days.

Key Strategic Takeaways
  • Tiered discounts create psychological urgency that motivates customers to purchase multiple items.
  • Synchronizing WhatsApp broadcasts with in-store signage maximizes total campaign conversion.

Want similar results for your business?

Let's discuss your business goals and build a clear, effective digital solution.

Discuss Your Project