Marketing•Promotions
Summit Outdoor Apparel
Seasonal discount promotion campaign and multi-channel creative assets for a local outdoor equipment and apparel store.
85% Clearance Rate in 10 Days · High Local Footfall
Obstacles & Bottlenecks Faced by Summit Apparel
Summit needed to clear end-of-season inventory to make physical floor room for incoming winter collections within a tight 2-week window.
How flyoo Delivered Practical Results
We planned and executed an urgent 2-week clearance promotion campaign, designing high-impact digital offer carousels, WhatsApp broadcast banners, and printed in-store discount tags.
Project Scope & Executed Milestones
Planned a strategic 2-week clearance promotion campaign with tiered discount thresholds
Designed web banners, social offer carousels, and promotional WhatsApp broadcast creatives
Structured persuasive copywriting highlighting time-limited stock urgency
Tracked coupon code redemptions at billing checkout to assess promotional efficacy
Commercial Outcome
Final Result & Impact
Highly successful local promotional campaign that helped Summit clear over 85% of their remaining seasonal inventory in just 10 days.
- Tiered discounts create psychological urgency that motivates customers to purchase multiple items.
- Synchronizing WhatsApp broadcasts with in-store signage maximizes total campaign conversion.
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