Oak & Bean Coffee Roasters
Social MediaSocial Media Handling

Oak & Bean Coffee Roasters

Consistent weekly visual feed, story design, and localized community campaign for an artisan specialty coffee roaster.

3x Higher Weekly Engagement · Active Community Following
The Business Challenge

Obstacles & Bottlenecks Faced by Oak & Bean Coffee

The owners of Oak & Bean were occupied with daily cafe operations and coffee roasting schedules, leaving their official Instagram account inactive for weeks at a time. Prospective customers in the neighborhood had no way of knowing about weekly single-origin roast drops or weekend brewing workshops.

Our Strategic Solution

How flyoo Delivered Practical Results

We established a structured 30-day content calendar highlighting behind-the-scenes coffee bean sourcing, barista latte art tutorials, customer appreciation spotlights, and seasonal drink promotions. We designed custom reusable Figma templates and scheduled weekly automated posts.

Project Scope & Executed Milestones

Designed custom branded story and carousel templates capturing real daily roast preparation and brewing techniques
Created a comprehensive 30-day scheduled content calendar focusing on single-origin coffee arrivals
Optimized local hashtag strategy to reach coffee enthusiasts within a 5km radius of the cafe
Configured an optimized Instagram bio with direct WhatsApp ordering links for packaged beans
Commercial Outcome

Final Result & Impact

Maintained a vibrant, active social presence that keeps regular customers informed about weekly roast drops and increased local weekend footfall.

Key Strategic Takeaways
  • Authentic behind-the-scenes brewing clips outperform generic promotional stock graphics.
  • A predictable posting schedule keeps local neighborhood customers engaged throughout the week.

Want similar results for your business?

Let's discuss your business goals and build a clear, effective digital solution.

Discuss Your Project